This website is exclusively intended to be used by professionals. This website should only be used by people over 18.

Our services are not aimed at the incapable – minors and / or banned and / or incapacitated.

From 25 May 2018, begins to be applied the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 – General Data Protection Regulation (GDPR) – and other applicable legislation, including Portuguese legislation that complements the GDPR, laying down rules on the protection of personal data and on the free movement of such data.

By using this website and / or our services, the data subject consents the Processing of his Personal Data as described in our Privacy Policy.

1. What is our commitment:

This document reflects our commitment to (i) communicate transparently about the personal data we process and under what conditions; (ii) protect the security and privacy of personal data; (iii) provide the appropriate mechanisms for the exercise of the rights of personal data subjects; (iv) comply with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 – General Data Protection Regulation (GDPR) – and other applicable legislation, including Portuguese legislation that complements the GDPR;

If you are our Client, potential Client, or you have any relationship with José Borda & Cª, Lda (JBC), providing us your personal data, or are you a user of our websites or mobile applications (Client), we recommend reading this document. We are committed to safeguarding your privacy. Contact us if you have any questions or problems regarding the use of your Personal Data, as we want to help you.

2. Who we are:

José Borda & Cª, Lda (JBC) is responsible for the processing of the personal data of the respective Clients and Employees and who, in this context, taking into account the nature, scope, context, and purposes of the data processing, as well as the risks to the rights and freedoms of individuals whose likelihood and severity can be variable, (ii) apply appropriate technical and organizational measures as are appropriate to ensure and be able to prove that the treatment is carried out in accordance with the Regulation (RGPD).

Data processor:
José Borda & Cª, Lda (NIF: 502907100)
Rua Serpa Pinto, 103
4490-680 Póvoa de Varzim
Telephone: 252 248160

3. What personal data we collect and process:

In essence, personal data is information related to an identified or identifiable particular person (“data subject”); an identifiable particular person is a person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, identification number, location data, electronic identifiers or to one or more specific elements of physical, physiological, genetic, mental, economic, cultural or social identity of that particular person.

Personal data category examples: Identification and contacts such as name, identification document number, tax identification number, signature, address, telephone number, or email address.

Biographical data: Date of birth, sex, nationality, place of birth, marital status, household information, academic qualifications, or data about the profession.

Financial data: Financial assets.

Products and services: Account number and other information related to products and services purchased or subscribed by the Client and respective conditions.

Use of websites and applications: Visited pages, or information about the used equipment (e.g. IP address, geographic location, used browser).

JBC obtains this personal data through the following means of collection (or production): Data or content provided directly by the data subject (i) in the process of subscribing or purchasing products and services, (ii) in the letters or emails sent, (iii) participation in promotional actions, or (iv) the possibility of responding to satisfaction surveys.

Cookies: Data related with the use of JBC websites and applications (e.g. pages visited; user preferences).

4. We commit to the following Data Protection Principles:

I. We always consider your rights before processing your Personal Data.

II. We will provide information about the processing of your Personal Data, upon your request.

III. The processing is limited to its purpose. In other words, the Personal Data collected is limited to serving the purpose of its collection.

IV. The processing is done with minimal data. We only collect the minimum amount of Personal Data necessary for any purpose.

V. The processing is limited to a period of time. We will not store your data any longer than the necessary.

VI. We will do our best to ensure the accuracy of the data.

VII. We will do our best to ensure the integrity and confidentiality of the data.

5. How we treat personal data:

Data processing is an operation or set of operations carried out on personal data by manual or automated means, including the collection, storage, use, copying and transfer.
At JBC, we treat personal data lawfully, fairly and transparently and for the specific purposes.
JBC performs the data processing required for the celebration, execution and contract management in which the data subject is part, or for pre-contractual steps at the request of the data subject.
The data subject, when using this website, will provide the necessary consent, this understood as a manifestation of will, free, specific, informed and explicit, by which he / she accepts, that the personal data concerning him / her, be processed. In the scope of commercial and contractual relations, it is necessary to present and collect the personal data of potential Clients, Clients and others (e.g. guarantors, representatives, beneficial owners) necessary to fulfill the pre-contractual and contractual obligations and diligences, or those resulting from the regulations in force. It may happen that, without these data, JBC refuses to conclude the contract, or even stop the current contract, having to terminate it.

JBC only processes personal data that are duly authorized and subject to prior information to the respective data subjects. Any additional secondary data processing is only carried out if (i) they are compatible with the authorized purposes and communicated to the data subjects or (ii) if they are subject to specific and explicit consent from the data subjects.

In order to enter into a contract or fulfill contractual obligations, we process your Personal Data for the following purposes: To provide you with our services, which includes, for example, (i) the registration of your account, (ii) other products and services you have requested, (iii) provide you with product discounts, (iv) communicating and interacting with you; notifying you of any changes to our services; (v) improve your user experience, in order to increase the quality, variety and availability of the products sold; to conduct questionnaires regarding customer satisfaction.
Until you inform us otherwise, we will continue to offer the same / similar products / services to those recorded in your history, a situation registered as our legitimate interest.
With your consent, we process your Personal Data also to send you newsletters and campaigns; for other purposes for which consent will be requested.

We reserve the right to anonymize the personal data collected and use it afterwards. We will use data outside this Privacy Policy only when it is anonymous. We will retain your billing data and other information collected for as long as is necessary only to comply with legal obligations. We may process your Personal Data for additional purposes not mentioned here, but comparable to the original purpose. To this end, we guarantee that: the link between purpose, context and nature of Personal Data is adequate for further processing; further processing will not harm your interests; processing will be properly safeguarded. You will be informed of any other processing or purpose.

Although we carry out these types of treatment of personal data with the utmost respect for your privacy and under strict security rules, you do have the right to easily and at any time oppose to the treatment of your personal data.
We do our best to keep your Personal Data protected. We use security protocols for communications and data transfer.
We cannot guarantee 100% the protection of your Personal Data. However, we undertake to notify the competent authorities in the event of a breach of your data. We will notify you if there is any threat to your rights or interests, namely within the scope of your personal data. We will do everything in our power to prevent security breaches and, if they exist, to cooperate with the competent authorities.

Who else can access your Personal Data: We do not share your Personal Data with strangers. In some cases, we may share your personal data with our trusted partners, in order to be able to provide you services (such as Paypal payments for example) or to improve your user experience (Google Analytics for example). We have a contract, with a service provider, for the hosting and maintenance of our website.
This service provider only has access to the Personal Data necessary for the performance of his duties and is not authorized to use or disclose your Personal Data for other purposes, without your prior authorization.
We only work with processing partners that guarantee the appropriate level of protection for your Personal Data. We share your Personal Data with third parties or public entities only when we are legally required to do so. We may share Personal Data with third parties if you have consented or if there are legal reasons to doing so.

If you have an account on our website, please know that you must keep your username and password secret.

6. What are the deadlines for the conservation and treatment of personal data:

JBC preserves and processes personal data for as long as necessary and as long as it remains legitimate purposes for which data is considered, to comply with contractual, legal and regulatory standards or to protect the legitimate interests of JBC or third parties.

Reason for retention / Retention period: Contract Compliance / Contract Duration. JBC may keep personal data for periods longer than the duration of the contractual relationship, based on the Client’s consent, to ensure rights or duties related to the contract, or based on legitimate interests that underlie it, namely the defense of JBC in judicial lawsuits.

7. What are your rights as a data subject

JBC guarantees the exercise of the rights of data subjects in relation to the processing.

Data subject rights

Right to information: Clients have the right to know if their personal data is being processed; what data is collected, where it is obtained from and by whom and / or why it is processed.

Access: Clients have the right to access the personal data they have provided to JBC or resulting from the use of JBC products and services and the respective treatment conditions.

Rectification: Clients have the right to request the rectification of their personal data that are inaccurate or incomplete (e.g. address, e-mail address, telephone contacts).

Opposition: Clients have the right to object to data processing based on JBC’s legitimate interest.

Withdrawal of consent: Clients have the right to withdraw their consent of the data processing based on them.

Forgetfulness: Clients have the right to request or delete their personal data held by JBC, as long as there are no valid grounds for their conservation (for example, compliance with a legal obligation, defense of JBC or legal process).

Limitation: Clients have the right to request the limitation of a data processing when (i) they have disputed the accuracy of personal data and for a period that allows JBC to verify its accuracy, (ii) the processing is unlawful and opposes the erasure of personal data; (iii) JBC no longer needs personal data, but these data are required by Clients for the purpose of declaring, exercising or defending a right in a judicial process; (iv) were opposed to the treatment and during the period of evaluation of the request by JBC.

Portability: Clients have the right to receive the personal data they have provided to JBC or resulting from the use of JBC products and services, and the respective treatment conditions, in a structured format, in current use and automatic reading, and the right to transmit that data to another data processor.

Not to be subject to exclusively automated decisions: Clients have the right to request human intervention or to challenge decisions based on fully automated personal data processing that may have significant effects on their legal or private spheres, except in exceptional situations provided by law. JBC has mechanisms to guarantee human intervention in data processing based on automated decisions, allowing the data subject to express his / her point of view and challenge the automated decision.

Complain to CNPD: Clients have the right to submit complaints to CNPD in relation to matters related to the exercise of their rights and to the protection of their personal data.

You can exercise your data processing rights by letter or email to the contacts of JBC or to the data processor. JBC will respond to requests within a maximum of 30 days, except for particularly complex requests. In these cases, JBC will inform the data subject of the need to extend the response period for an additional maximum period of 30 days and the respective justification.

Whenever JBC considers that it is not possible to respond to requests, data subjects will be informed of the reasons, within the deadlines set out above.

The exercise of this rights is free of charge, except when situations are considered excessive, anomalous and / or in bad faith. In these situations, JBC will inform the data subject of the fees to be charged and the respective justification in advance.

JBC has adequate mechanisms to verify and confirm the identity of the data subjects who intend to exercise their rights, being served exclusively those whose identity can be confirmed, and through a channel that allows to maintain evidence of the request and the respective response.

8. Cookies and other technologies we use

We use cookies and / or similar technologies that analyze and track user behavior, as well as collect data about them. This is to personalize and enhance your user experience.

A cookie is a small text file saved on your computer that stores information to help a website work. Only we can access the cookies created by our website. You can control cookies in your browser, you even have the chance to disable them. When you deactivate them, certain functions of our website will no longer work.

We use cookies for the following purposes:

  • Necessary cookies – necessary so that you can use some important features of our website, such as login for example.
  • Functionality cookies – make our website as personalized and convenient as possible. For example, you can save your name and email in the comment forms, so you don’t have to fill in this information again.
  • Analytical cookies – used to analyze the use and performance of our website and services.
  • Advertising cookies – allow us to target advertising content according to your interests.

You can remove cookies stored on your computer through your browser settings. Alternatively, you can control some third-party cookies using privacy enhancement platforms, such as or For more information on cookies, visit

We use Google Analytics to analyze the traffic of our website. Google has its own Privacy Policy, which you can view here. If you prefer to disable Google Analytics, you can do so here.

Autoridade de Proteção de Dados (Portuguese Data Protection Authority)
Comissão Nacional de Protecção de Dados – CNPD

R. de São. Bento, 148-3°
1200-821 Lisboa
Tel. +351 21 392 84 00
Fax +351 21 397 68 32

9. Changes to the Privacy Policy

We reserve the right to change our Privacy Policy.

The last modification was dated 05/24/2018.